THOM BROWNE.
In collaboration with Thom Browne., Barneys New York set up a month-long installation featuring archival runway pieces, an exclusive capsule collection of men’s and women’s ready-to-wear clothing, accessories, and novelty items. The project also presented made-to-measure offerings and personalization from expert tailors, as well immersive in-store experiences at the Madison Avenue flagship — all launched alongside a short, original film titled, “Anatomy of a Suit”.
As team lead for this project, I served as the liaison between the Thom Browne. team and our in-house production team to communicate and present various mock-ups, timelines, scheduling, and on-site installations. I also worked closely with our in-house creative services team on assets for the custom video, including ideating the anatomy class concept. For the photo booth installations, we worked with The Self Portrait project on designing the custom borders for the photos and creating a custom hashtag #THOMBROWNEXBARNEYS to be featured on each post in support of the campaign.
