HAAS FOR THE HOLIDAYS
Barneys New York launched its 2017 holiday campaign, Haas for the Holidays, celebrating diversity and inclusion. In collaboration with artists Simon and Nikolai Haas of The Haas Brothers, represented by R & Company, Haas for the Holidays included window displays, interactive in-store experiences, 40+ pieces of limited edition exclusive merchandise, original Haas Brothers art, and a social giving campaign. With each post using the hashtag #HAASRULES, the Barneys New York Foundation raised awareness and provided a $5 donation for Children’s Defense Fund (CDF).
Several months prior to launch, we began working closely with Simon and Nikolai on the story line that would become “Haas for the Holidays”. “Haas Rules” were positive and inspirational messages integrated into the creative installations as well as a custom animation video produced by The Invisible Light Network that was displayed both in-store and online. The “Boulder and Wiser” photo booth area was our first collaboration with The Self Portrait Project team and allowed Barneys to drive customer engagement as well as capture customer data.
