BURBERRY
In celebration of Riccardo Tisci’s debut collection, and as the first in-store U.S. retailer to carry the spring/summer 2019 collection, Barneys New York launched a Madison Avenue flagship takeover including individually themed experiences throughout the store inspired by the environment, color palette, textures, materials, and theme of Burberry’s newly redesigned flagship in London. Kinetic windows featured fabric draped flanking key looks from both the women’s and men’s collections. Creative treatment of windows and in-store experiences was replicated throughout Barneys New York stores nationwide.
For this collaboration, we worked closely with both the U.S. and London Burberry team on aligning with a concept that introduced the Riccardo Tisci design elements while still celebrating the core values of the brand. Working with the simplicity of color and fabric, we created an installation that was minimal yet impactful. This is turn allowed the concept to be easily adapted to various Barneys New York locations and to align with the launch of the project. Custom quilt, featured in men’s impact area, made by Aaron Sciandra.
